There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you.

When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard!

What these realtors understand is that first impressions are powerful, and details like scents and lighting can heavily influence a sale. And when it comes to your own business, the impression you make with your brand is just as important. It can either hold your audience’s attention and turn them into lifelong customers—or make them lose interest.

So in this week’s video blog, I’m sharing my 5 best tips for creating a great brand impression that will get your audience to take notice and want to do business with you. Check it out by clicking below!

After watching, please comment and let me know how you would rate your own business’s brand impression, and what one thing you’re going to try this week to improve your score. And, of course, feel free to ask any questions or share your own branding ideas!

8 Responses to “5 Elements of Your Brand Impression”

  1. Jonathan Rose

    And I really liked this blog. I really appreciate you reminded me of the emotional connection that people need to get them to connect or I share what I want to offer them. I also really liked your point on making sure my mindset and energy is positive and upbeat when I’m presenting my stuff and for the people I’m around. Lastly, thank you for the reminder on making sure that whatever I’m presenting is the best it can be.

    Reply
    • Pam Hendrickson

      Thanks Jonathan – it’s nice to hear from you! When I worked for Tony Robbins, we used to say “there are no bad days.” Not to say there’s not a tough moment, or that we don’t all have our frustrations at times. But the discipline – and ultimately habit – of staying positive is an important one that can fall through the cracks when we have so many things we’re trying to get done. Love that this is what you got out of the post! 🙂

      Reply
  2. Kirk VandenBerghe

    Pam, I’m curious if you’re reading from a teleprompter or speaking extemporaneously. If the fore, I sure can’t tell. Your speech seems really natural to me. If the latter, have you ever published any teleprompter tips?

    Reply
    • Pam Hendrickson

      Thanks for your note Kirk. I do a bit of both depending on my outcomes. When I first got started, I did less full scripting as I wasn’t as good at the prompter. Today, I tend to script more often because it allows me to be more precise with my content – however I’m not afraid to go off script a bit here and there to keep it authentic and in a flow. I’ve learned a lot as I stunk at reading from a prompter when I first started. So that’s a great idea – I’ll do an upcoming blog on teleprompter tips for you (and everyone else!). 🙂

      Reply
        • Kirk VandenBerghe

          And you came through with this week’s “My 7 Best Teleprompter and Video Prompter Secrets” episode. Thanks again, Pam.

          Reply
  3. Virginia Reeves

    Building the relationship consists of all your points: branding, on-going connection and service, quality of product, and maintaining a high level experience for you and them. Well stated Pam.

    Reply

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