‘Tis the season for spending! U.S. shoppers are expected to spend an average of $929 for gifts this holiday season (up from $882 last year), according to American Research Group, Inc. For those shopping online, the average planned spending jumps to $1,342.
For me, the holidays are about family, friends, giving back—and checking out some of the best new products out there! More than just the products themselves, I love studying the thoughtful planning around the marketing, design, and deliverability of each offering.
Today I have a special gift for you: My 2016 Holiday Gift Guide. In this PDF guide I give you the scoop on five of my favorite new products, services or promotions this season, along with some clever marketing tips or strategies to help inspire your next campaign.
Make sure to leave me a comment about the campaigns that have caught your eye this holiday season—what did you like about them? What do you plan to use for your own business?