I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver.

To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).

What I’ve discovered recently, however, is that sometimes going “old school” can actually help you when it comes to attracting leads and converting sales in your business.

In this week’s blog, I’ll share my best three old school marketing strategies with you, and how you can put them to use with the power of modern technology to connect with your audience and deliver bottom line value.

Frankly, it’s the only way to stand out in today’s competitive online world.

Discover these strategies below—and please leave me a comment with any of your “old school” strategies that will help take things to the next level.

4 Responses to “3 Old School Strategies to Know and Serve Your Customer Well”

  1. Rita Esterly

    Great way of getting my attention with “old school” & yet giving essentially the same current methods. Excellent way to spin the content.

    • Pam Hendrickson

      Thanks for your comment, Rita! I think you’re right – success is a mix of strategies from different disciplines!

    • Pam Hendrickson

      Ha Ha! Yes, I remember the days of physical tape! Glad you are old school like me! 🙂


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