Pam Hendrickson Blog - Build An Audience

Direct response marketing is gold, right?

You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results.

But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be guilty of some very short-term thinking that could endanger your business in the long run. — Read more…

Pam Hendrickson Blog - It's Not A Number

Sometimes, the best business advice comes when you’re least expecting it.

When my husband and I met with our financial advisor the other day, I had a burning question I asked her.

Her answer floored me—it not only changed how I view my finances, but completely shifted my approach to business! — Read more…