Pam Hendrickson Blog - 5 Elements Of Your Brand Impression

There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you.

When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard! — Read more…

Pam Hendrickson Blog - 5 Steps For Dealing With Mistakes

I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind.

I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered.

I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up with a solution that not only fixed the mistake, but gave us an even BETTER result than we would have gotten if everything had been done right in the first place!

— Read more…