Pam Hendrickson Blog - Have An Outcome!

Which would you rather live without: your toothbrush or . . . your smartphone?

If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone!

Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content. — Read more…

Pam Hendrickson Blog - Engagement and Experience

In the age of selfies and FOMO, one thing is clear: we crave experiences.

We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!) — Read more…