Pam Hendrickson - The Big Why: Bringing Your Ideas to Life

The Reason for This Monthly Send Goes Far Beyond Sharing Just News

I’ve spent years collecting, creating and discovering the best ideas for developing impactful content and world-class products.

Lately, I realized I have so much incredible information to share—with more coming to me (and more that I’m developing) all the time—I’m too excited and inspired to wait.

What better way to pass it along than in quick, grab-and-go bites once a month?

After all, my #1 goal is always to give you information on how you can make an impact for your business, right now—right after you read and view my info.

It’s my mission, it’s my Big Why, and the reason I am reaching out like this. Take a moment to watch my video for a quick backstory on how it all came to be, and what you can look forward to each month.

Good stuff—powerful, useful stuff—is coming your way. Get excited!

Meet Becky Miksic, OTR/L, T-LNP, T-TET, CHt., End Picky Eating

The Challenge: Developing a signature talk that closed new customers, but didn’t feel “salesy.”
Meet Becky Miksic, OTR/L, T-LNP, T-TET, CHt., End Picky EatingA powerful signature talk is vital to your business. In The Art of Impact, I discuss how a great signature talk can change hearts and minds and turn listeners into highly engaged audience members—and even customers.

Becky Miksic, pediatric occupational therapist and CEO of End Picky Eating, came to me to help plan a presentation to a local school to help parents cope with their children’s eating issues. This was an amazing opportunity to get in front of her target audience, and Becky was eager to maximize this chance.

Becky wanted to create a talk that would share key lessons with the parents, but she also wanted to introduce them to her new online course to end picky eating. The problem? She was sensitive to it feeling “salesy.” (I’ve been there! How about you?)

The Strategy: Becky had a lot of great content, and we were able to pull it together in just a few hours. In her words, “that afternoon was priceless.”