Pam Hendrickson Blog - When To Fire A Customer

As marketers, we talk a lot about about how to attract new customers.

But what we don’t talk about is the opposite—how to fire a customer.

Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me.

But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business.

It’s for their own good—and for the good of your brand and your community.

If you’re as lucky as I am, you have some amazingly giving customers. But you may also have people who don’t match the positive vibe you want for your community. — Read more…

Pam Hendrickson Blog - How to Create an Easy and Effective Holiday Marketing Campaign

There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community.

And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions.

There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year.

People are warmed up to buy, and with just a little bit of planning, you can get finish off the year with some big results. — Read more…