As marketers, we talk a lot about about how to attract new customers.
But what we don’t talk about is the opposite—how to fire a customer.
Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me.
But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business.
It’s for their own good—and for the good of your brand and your community.
If you’re as lucky as I am, you have some amazingly giving customers. But you may also have people who don’t match the positive vibe you want for your community.
Is it time for you to be more selective about who you choose to do business with?
Check out my 9 signs that you need to fire a customer in the video below, and and ask yourself if firing a client or a customer will help take your business to the next level.
I’ve got a few quick tips to share, along with time codes if you want to go deeper.
Have a system for customers who don’t pay. These are the customers whose payments decline again and again, and then disappear after assuring you they’ll “take care of it right away.” Don’t let these customers take advantage of you. In our business, Chris and I have a hard and fast “two strikes, you’re out” rule. Find out more at 3:26.
Spend 80% of your time on the 20% of your customers who are the cream of the crop. These are the people who get results and make your community better. They are the heart of your business, where you can boost your impact—and your revenue. Just like former General Electric CEO Jack Welch used to fire the bottom 10% of his workforce every year, how could topgrading your clientele improve your business? Learn more at 5:30.
Beware of customers who don’t implement. As Jim Rohn famously said, “You are the average of the five people you spend the most time with.” Your customers deserve to be in a community of people who raise their game, not bring them down—no matter how good their intentions. More on this at 8:16.
Don’t let people promote or pitch their products onto your customers. This is also known as Spam, and can quickly drag down your community. Protect your customers’ experience—and your lead generation efforts—by implementing a zero-tolerance Spam policy. More at 9:38.
Is it time for you to make more room for your best customers?
Have YOU ever fired a customer? I’d love to hear your experiences. Leave me a comment below!