Which would you rather live without: your toothbrush or . . . your smartphone?
If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone!
Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content.
Content can either engage your audience and motivate them to invest in your products and services—or it can plummet to the bottom of their newsfeeds, ignored and unread.
And the difference between content that earns likes, shares and customers, and content that heads straight to the trash folder, comes down to two tips I’m sharing in this week’s video.
When you apply these two tips, you can be sure that your content will resonate with your audience, increase your authority and attract long-term customers.
Check it out below!
P.S. Make sure you see my special invitation for my upcoming live training where we’ll go deeper on this topic. You can register here: pamhendrickson.com/content