In the age of selfies and FOMO, one thing is clear: we crave experiences.

We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!)

These memorable experiences are what everyone is looking for today—and this includes your audience online. Engaging your customers and connecting with them on a meaningful level is the best way to create a loyal fan base that comes back to you again and again—for the relationship you provide, and the products and services you deliver.

So for this week’s blog, I’m sharing four tips to make creating interactive experiences for your customers easier than ever. Check them out in the video below.

After watching, please share your thoughts. What new thing will you test in order to give your customers a compelling, interactive experience? What has worked for you in the past? I’d love to hear your ideas!

8 Responses to “Engagement and Experience”

  1. Judy

    Loved this blog! You’re so right, Pam. “You can’t just focus on selling your product” anymore. Thanks for the great tips!

    Reply
    • Pam Hendrickson

      Thank you, Judy! While building your community and getting them the offers that will improve their lives is the cornerstone of any business, it’s not the only thing that matters. I’m glad you enjoyed this week’s blog.

      Reply
    • Pam Hendrickson

      Judy, thanks for your comment! The world is definitely changing…at a very fast pace! 🙂

      Reply
  2. Buddy

    Great examples from the Hilton Honors program. I’ve been a member for years and they continue to win my loyalty year after year. Now I need to implement some similarly effective “perks” in my business. Always thoughtful content.

    Reply
    • Pam Hendrickson

      Hi Buddy! I’m with you. Some loyalty programs go over and above, and they’ll get my business. In terms of “perks,” ne thing I do every now and then is drop a little something special in the mail to a buyer – especially repeat buyers. People love getting something unexpected, and getting a package creates a nice wow factor.

      Reply
  3. Patricia

    Pam, you had me laughing with that Ethel and Lucy example. Yep, I’ve set my business up like that, and you’ve given me a great reminder to SLOW DOWN. Thanks!

    Reply
    • Pam Hendrickson

      I think we’ve all been there, Patricia! Recognition is the first step toward recovery. Thanks for your comment!

      Reply
  4. Rob

    Thanks Pam, good stuff as always. I know I need to engage more so this message (and the suggestion to just pick one idea and go with it) found me at the right time.

    Reply

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