One of the challenges we face as business owners is coming up with valuable content for our target audience on a regular basis.

While knowing your ideal customer backwards and forwards—as well as the main problems and issues they face in their lives—is key to creating content that is relevant and useful to their particular needs, there are some additional things you can do to help you step outside the box and offer content that is not only valuable but also creative and unique to your business.

Here are some of my favorite ways to brainstorm outstanding content. Click the image to view it full size.


I’d love to hear how you come up with great content as well. Share your thoughts in the comments below!

14 Responses to “[Graphic] My Favorite Ways to Brainstorm Outstanding Content”

  1. Sandra

    Thanks for the brainstorming tips. Keeping a journal with me at all times is an excellent idea. Which makes sense. I like to keep a recipe journal in my kitchen because that’s where my ideas come from, in the kitchen, around food. That tip also tells me to use my recorder on my phone. I’m not always in a place (i.e. care driving) when I can write. This is especially helpful since I just wrote my very first blog post.

    Thanks again!

  2. Pam Hendrickson

    Of course Miguel! I find that capturing when you have an idea in the moment is really important too – otherwise my mom-brain can’t remember it later. Thanks for the reply.

  3. Pam Hendrickson

    Thanks for reading, Sandra. The recorder on the iPhone is so handy for capturing distinctions on the go. Congratulations on your first blog post! I look forward to hearing more from you.

  4. Nobby

    All great tips Pam – as usual.
    Whenever I have an idea, I great a sheet of paper and write it out with date and time and how I came to think of it. Could have been during a webinar or reading something online, so will put the connection there as well.
    The at the end of the week or month, I will type all the ideas into a folder on my desktop.
    The urgent ones get acted on immediately and the others are there for next time.
    Sometimes I feel I could/should write a book about those ideas because I am sure the file on my desktop will die with me! 🙂

  5. Pam Hendrickson

    Nobby, this is a great system – and that’s what really creates progress: consistent action. With all your energy and enthusiasm, I’m sure we’ll see plenty of those projects come to fruition before long!

  6. Maryalice

    I love the brain storming ideas! But for me I need to do something left brain at least once a week! 🙂
    (Love the pics on the upper right corner! )
    Looking forward to all that you share!

  7. Dave Card

    I’m bad a actually getting to writing content, working on that.

    I do get a lot great ideas from google plus communities. I can browse through there and discover several customer avatars, know what problems and pain they have, create a list on notepad and go from there.

    Now all I need to do is overcome my problem of not creating the content they want.

  8. Pam Hendrickson

    Hi Dave!
    Thanks for your input on Google Plus communities. In terms of overcoming the problem of not creating the content your avatars want, it’s sometimes about trial and error. 🙂 There are pieces I’ve loved that my community didn’t really react to, then others that took off unexpectedly. (And of course, there are the home runs that you can feel as your creating them! I love that feeling.) The important part is to take notice of what’s working and do more of it.

  9. Sean

    Hi Pam,even if I haven’t got a pad with me to write down any ideas I come across, I record my thoughts on my smartphone using one of the best apps out there… Evernote!

    I dictate and it saves the text in my account that I can then edit on my PC.. Love all your points, but particularly 2 and 4. Best wishes…

  10. Pam Hendrickson

    Hi Sean!
    Thanks for your comment. I have a lot of entrepreneur friends who love Evernote. Mike and I did an article on it a few months back in our Product Creator Newsletter, and it’s on my list to try out!


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