A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos. I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. Read More »
As amazing as our eyes are, we all have a scotoma—or blind spot— where there are no photoreceptors in one small section of the retina. Because there are no cells to detect light on the optic disc in this area, the corresponding part of the field of vision is invisible. The good news, however, is Read More »
To be an effective membership site creator today, you need to be more than just a content provider—you need to be a teacherpreneur. Because to make sure your customers stick with your content for the long-term, you have to act as creator, coach, advocate AND mentor.
Sometimes in life, business and sports, intangibles make all of the difference. I recently stumbled upon a New York Times story about Peyton Manning (who is on my greatest quarterback pedestal along with of course, my NFL hero, Tom Brady) and Ryan Leaf. You may remember that Manning and Leaf were drafted as the 1-2 Read More »