Pam Hendrickson Blog - It's Not A Number

It’s Not a Number

Sometimes, the best business advice comes when you’re least expecting it. When my husband and I met with our financial advisor the other day, I had a burning question I asked her. Her answer floored me—it not only changed how I view my finances, but completely shifted my approach to business!

Pam Hendrickson Blog - What’s Your Trust Score with Customers?

What’s Your Trust Score with Customers?

When it comes to making your customers happy, it really comes down to one thing: Honesty. According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.” That’s it. So simple yet sometimes brands get it so Read More »

Pam Hendrickson - 2017 Content Marketing Trend Report

STOP Doing This in 2017 (Plus, 3 Hot Trends You Need to Jump On)

New Year’s can be a time when it’s easy to pile on new obligations, new resolutions and new strategies. I’m all for starting new projects in the new year (more from me on that in the coming weeks!), but I’m also all for stopping whatever’s not working. How else are you going to find the Read More »

Pam Hendrickson Blog - 1 Lesson and 5 Skills to Make 2017 Your Greatest Year Yet

1 Lesson and 5 Skills to Make 2017 Your Greatest Year Yet

For me, my 2017 planning doesn’t start with a calendar, or an involved business plan, or a goal setting exercise. It starts by looking inward: What do I need to personally work on in order for my business to have the best year yet?