When it comes to making your customers happy, it really comes down to one thing: Honesty. According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.” That’s it. So simple yet sometimes brands get it so Read More »
New Year’s can be a time when it’s easy to pile on new obligations, new resolutions and new strategies. I’m all for starting new projects in the new year (more from me on that in the coming weeks!), but I’m also all for stopping whatever’s not working. How else are you going to find the Read More »
For me, my 2017 planning doesn’t start with a calendar, or an involved business plan, or a goal setting exercise. It starts by looking inward: What do I need to personally work on in order for my business to have the best year yet?
Two years ago CVS Pharmacy made a stunning move and stopped selling all tobacco products in its more than 7,000 stores. According to President and CEO, Larry Merlo, “The sale of tobacco products is inconsistent with our purpose – helping people on their path to better health.” Now, CVS and Merlo did this because it Read More »