Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be Read More »
Sometimes, the best business advice comes when you’re least expecting it. When my husband and I met with our financial advisor the other day, I had a burning question I asked her. Her answer floored me—it not only changed how I view my finances, but completely shifted my approach to business!
As much as I love running my own business, sometimes I drive myself crazy. I record what I think is the perfect video, only to realize later that a shadow covered half of my face. I nearly go blind making miniscule changes to a logo that, in the end, no one will notice. And I Read More »
When I hear that companies like Salesforce, Amazon and Intel use a specific project management process to get consistent results quickly, I want to know that exact strategy, and how to implement. Today I am going to talk about that very strategy, and in the process, help you take back your time.