Pam Hendrickson Blog - The Power Of A Guarantee

The Power of a Guarantee

Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers. We may strongly believe that our product or service will Read More »

Pam Hendrickson Blog - 5 Elements Of Your Brand Impression

5 Elements of Your Brand Impression

There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you. When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some Read More »

Pam Hendrickson Blog - 5 Steps For Dealing With Mistakes

5 Steps for Dealing with Mistakes

I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind. I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as Read More »

Pam Hendrickson Blog - Build An Audience

Build an Audience

Direct response marketing is gold, right? You make an offer and get a result. If it works, you do more of it. If it doesn’t work, you tweak the offer and do it again, until you get results. But, if you’re only focusing on direct response marketing, you’re missing something. In fact, you may be Read More »