Have you ever created an awesome new video, then sat back and waited for the views, likes and comments . . . that never showed up? I’ve been there. It’s a bummer. 🙁

For a long time, I thought it was my content. However, when I started analyzing my traffic statistics using tools like Google Analytics, I realized that the real problem was my audience. I just wasn’t getting enough people to my site.

Once I started focusing on traffic—on increasing the size of my audience—the views, likes and comments started to roll in.

This is also true for your sales pages. So many times, people think they have a conversion problem, but they really have a traffic problem. Conversion rates for sales pages hover between 1-3%, so getting more people to your page is crucial to hit your revenue goals.

So before you redesign your website or rework your sales page, I encourage you to check your stats. What you think might be a conversion problem may actually be a traffic problem—and, in my experience, the solution may prove quite different than you initially thought.