This week I want to start off with a formula: 2 weeks of filming + 2 different coasts + 3 separate locations = numerous plans that all had the potential to go awry.
Enough to make your head spin, right?
That pretty much summed up my last few weeks as I tried to juggle writing scripts, working out logistics and getting myself prepared to be in front of the camera.
In the middle of this marathon, I had a bit of a reality check about the power of this medium. I want to share it with you, along with a few powerful strategies for getting the most of every video you film.
If you’re using video with your customers (and I hope you are!), I think you’re going to find these 3 distinctions really useful for putting together videos that create a heartfelt connection with your customers.
Also, as someone who stresses out about making the perfect video—every time—I also hope you find this week’s blog useful for finding a little bit of calm in the chaos, which will help you film a better, more authentic video every time.
Make sure to leave me a comment below the video! I’d love to hear your thoughts—and your tips for filming a great video. (I’m always on the lookout for new distinctions!)