When it comes to taking care of your customers, it all starts with expectations: What level of service do they anticipate?

Because as we all know, customer service can make your business:

—Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand, according to the joint Nielsen-McKinsey venture NM Incite.
—Three out of four consumers have spent more with a business due to a history of good customer service, according to Ebiquity research.

Pam Hendricks Blog - 3 Cs to Deliver for Your Customer, Every Time.

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Legendary talk show host Jack Paar once said: “Don’t do interviews.”

“Interviews are boring,” Paar would say. “Make it a conversation.”

Whether you are using interviews as part of your product or course or you have a podcast or serve as a producer for a third-party project, you never want to feel like your interview is stilted or forced—you want it to flow like you are talking to an old friend.

Pam Hendrickson Blog-5 Tips for Conducting Outstanding Interviews

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