To be an effective membership site creator today, you need to be more than just a content provider—you need to be a teacherpreneur.
Because to make sure your customers stick with your content for the long-term, you have to act as creator, coach, advocate AND mentor.
Sometimes in life, business and sports, intangibles make all of the difference. I recently stumbled upon a New York Times story about Peyton Manning (who is on my greatest quarterback pedestal along with of course, my NFL hero, Tom Brady) and Ryan Leaf. You may remember that Manning and Leaf were drafted as the 1-2 picks in the 1998 NFL draft. Manning went on to win two Super Bowl rings and achieve legendary feats, and Leaf…is now serving a sentence for breaking into a house looking for painkillers.
What ultimately was the difference between Manning and Leaf? I say that character made all of the difference—the internal intangibles that drove them as athletes and men. These intangibles meant the difference between true greatness, and utter failure.
When it comes to making your customers happy, it really comes down to one thing: Honesty.
According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.”
That’s it. So simple yet sometimes brands get it so wrong (see Volkswagen, FIFA, BP).
When I hear that companies like Salesforce, Amazon and Intel use a specific project management process to get consistent results quickly, I want to know that exact strategy, and how to implement.
Today I am going to talk about that very strategy, and in the process, help you take back your time.