I’ll never forget my first webinar. I was still working for Tony Robbins and my colleague Amy and I had set everything up and promoted it. Of course, it sold out in less than 30 minutes. However, 5 minutes before the webinar was set to begin, we accidentally hit the “cancel” button and deleted Tony’s ENTIRE webinar, as well as all the registrants. It was good times, as you can imagine! ☺
To be an effective membership site creator today, you need to be more than just a content provider—you need to be a teacherpreneur.
Because to make sure your customers stick with your content for the long-term, you have to act as creator, coach, advocate AND mentor.
Sometimes in life, business and sports, intangibles make all of the difference. I recently stumbled upon a New York Times story about Peyton Manning (who is on my greatest quarterback pedestal along with of course, my NFL hero, Tom Brady) and Ryan Leaf. You may remember that Manning and Leaf were drafted as the 1-2 picks in the 1998 NFL draft. Manning went on to win two Super Bowl rings and achieve legendary feats, and Leaf…is now serving a sentence for breaking into a house looking for painkillers.
What ultimately was the difference between Manning and Leaf? I say that character made all of the difference—the internal intangibles that drove them as athletes and men. These intangibles meant the difference between true greatness, and utter failure.
When it comes to making your customers happy, it really comes down to one thing: Honesty.
According to a study by PR firm Cohn & Wolfe, the most important behavior that customers would like to see from brands is “communicating honestly about products and services.”
That’s it. So simple yet sometimes brands get it so wrong (see Volkswagen, FIFA, BP).