As much as I love running my own business, sometimes I drive myself crazy.
I record what I think is the perfect video, only to realize later that a shadow covered half of my face. I nearly go blind making miniscule changes to a logo that, in the end, no one will notice. And I don’t even want to admit how much money I’ve wasted on technology I don’t use!
It’s easy to feel overwhelmed by everything you need to know and do to grow your business. But the truth is this: There are only 6 things you need to have a successful online business. That’s it!
While today I run a high end consulting business and frequently speak at high profile events, there was a time when no one was knocking on my door.
I had to work really hard to close potential consulting clients and I often didn’t get the rate I wanted for the value I could deliver. Plus, when I was tapped for a speaking engagement, I’d show up to a room of 30 people or fewer—if I was lucky. I plastered a smile on my face and gave those people my all. But the whole time, I was thinking, “I’ve got to be missing something.”
Everything changed when I embraced ONE marketing tool.
As part of my Membership Site Magic course, I’ve been doing a lot of small workshops and I’ve noticed one trend cropping up over and over again.
And you know what? It’s literally KILLING the businesses that my clients are trying to run. (And it’s killing me to watch people do this to themselves.)
As amazing as our eyes are, we all have a scotoma—or blind spot— where there are no photoreceptors in one small section of the retina. Because there are no cells to detect light on the optic disc in this area, the corresponding part of the field of vision is invisible.
The good news, however, is that our brains know how to compensate for this gap in our field of vision by “filling in” the missing information.
When it comes to marketing, however, we tend to have a blind spot, too—one that our brains are not so good at compensating for. And, in this case, it’s one that gets worse the more we know.