I’ve said it before and I’ll say it again: Video content is one of the fastest ways to connect authentically with your audience.
But if you’re not comfortable in front of the lens, it’s not going to work for you.
But what if you could be the Steph Curry of video marketing? You don’t get to be “the greatest shooter in NBA history” by accident. The Golden State Warriors guard doesn’t just walk out onto the basketball court and crush it.
I want to introduce you to the Wild and Wise Sisterhood. This project has stolen my heart—for two reasons:
- It’s dedicated to supporting female entrepreneurs and their families.
- It was also founded by a dear, dear friend, Christa Thompson. (More about Christa in the video below!)
For about $1/day, the Wild and Wise Sisterhood offers you a quarterly box of intricately handcrafted, socially conscious gifts, all made by female artisans in India.
In addition to patronizing these female-owned microenterprises by purchasing and distributing their handiwork, Wild and Wise Sisterhood also gives $15/box back to support local community projects. (I love this.)
Everyone loves to win something. That’s why contests can bring so much buzz to your business. However, the benefits of a contest—especially one that requires your audience members to create something—go far beyond generating simple enthusiasm.
In fact, contests offer two main benefits to your business—and their effects are immediate.
A recent study from Marketing Sherpa proved that people spend 100% more time on pages with videos on them. Translation? You need to be filming videos.
I get it. Video doesn’t come naturally to everyone. Being in front of the camera can be awkward. I wrestle with all kinds of emotions and uncertainty every. single. time. I. film.
But here’s what can make it a whole lot easier . . .