Failure. Ooh, it gives me the willies. How about you?
As an achiever and, admittedly, a bit of a perfectionist, failure is not an option. 🙂 However, as an entrepreneur—and a human being—I know that failure is simply a reality. One day, I’m going to deliver an awkward close from stage and sell fewer products that I’d hoped. (Cringe!) At some point, one of my two sons will come home disappointed with a test score. And during some crucial game, Philip Rivers is going to throw an interception (and I’ll question my commitment to Chargers football).
As you may know, I’ve been producing a course on Coach John Wooden’s Pyramid of Success for SUCCESS magazine.
This week, I’m going to make it personal. 🙂 I’m going to introduce you to the Pyramid and use it to share my biggest weakness (!) and my biggest strength.
When it comes to taking care of your customers, it all starts with expectations: What level of service do they anticipate?
Because as we all know, customer service can make your business:
—Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand, according to the joint Nielsen-McKinsey venture NM Incite.
—Three out of four consumers have spent more with a business due to a history of good customer service, according to Ebiquity research.
Legendary talk show host Jack Paar once said: “Don’t do interviews.”
“Interviews are boring,” Paar would say. “Make it a conversation.”
Whether you are using interviews as part of your product or course or you have a podcast or serve as a producer for a third-party project, you never want to feel like your interview is stilted or forced—you want it to flow like you are talking to an old friend.