Even though it’s the holidays, the lessons never stop, so I also want to share what I learned from what I’m now referring to as the “Great Transcription Debacle of 2011.”
As I was preparing my usual strategy training for you, I hit a small rough patch in my business . . . or so I thought.
So rather than pretend I’m feeling great and do my normal thing, I thought I’d bail on my plan and tell you what’s really been on my mind.
To get what you want in this business, you have to keep your eye out for the fastest path to results. If you’re not churning out small chunks of quality content on an ongoing basis, you’re likely not keeping up with your competition.
So how do you create short bits of content that add maximum value to your clients in the minimum amount of time?
If I had only one opportunity to share the most important thing I’ve learned in my life about creating content that connects deeply with your audience, this is what I would tell you. It came to me from the person who’s had the most influence on my philosophy as a teacher, parent, business person and just about every other major role in my life.