One of the challenges we face as business owners is coming up with valuable content for our target audience on a regular basis.

While knowing your ideal customer backwards and forwards—as well as the main problems and issues they face in their lives—is key to creating content that is relevant and useful to their particular needs, there are some additional things you can do to help you step outside the box and offer content that is not only valuable but also creative and unique to your business.

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As entrepreneurs, we have the amazing opportunity to design our own professional lives. You run the show and make the decisions that will create and maintain the lifestyle you want.

One of the most important aspects of the entrepreneurial lifestyle—one we often overlook—is how you support yourself. As you succeed in your professional life, you also want to make sure you are maintaining you—the person behind the scenes who has wants, needs and responsibilities outside of your business.

Here are four tips—things I’ve learned from my own experience that I’d like to pass on to you. My hope is that these tips will help you maintain balance and harmony as you run your business, just as they’ve helped me.

Pam Hendrickson - Self Care as an Entrepreneur

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