I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind.
I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered.
I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up with a solution that not only fixed the mistake, but gave us an even BETTER result than we would have gotten if everything had been done right in the first place!
I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver.
To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).
Which would you rather live without: your toothbrush or . . . your smartphone?
If you had to think it over for a second, I get it! I often have to remind myself that I once survived without an iPhone!
Clearly, we are so plugged in these days, constantly checking our email, reading articles and scrolling through our Facebook feeds. And as business owners, this provides us with a huge opportunity: to develop a relationship with potential customers through content.
In the age of selfies and FOMO, one thing is clear: we crave experiences.
We’ll shell out good money for airline and concert tickets, we’ll wait for over an hour to eat at the best new restaurant in town, and we’ll sleep in a freezing room on an ice bed for a once-in-a-lifetime adventure. (Okay, so maybe that last one isn’t so common—but ice hotels ARE a thing!)