There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community. And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions. There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year. People are warmed up to buy, and with just a little bit of planning, you […]
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