As marketers, we talk a lot about about how to attract new customers. But what we don’t talk about is the opposite—how to fire a customer. Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me. But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business. It’s for their own good—and for the good of your brand and your community. If you’re as lucky […]
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