Sometimes, we just need a little push to know that we’re making the right decision, whether it’s buying a new piece of furniture, investing in a new piece of technology, or choosing what school our children should go to—and the same goes for our customers.
We may strongly believe that our product or service will help our customers and make a difference in their lives, but they may need an extra “oomph” to feel confident enough to buy.
There’s nothing more welcoming than walking into a home and taking in the scent of freshly baked cookies, as any child—or realtor—will tell you.
When preparing homes for a showing, realtors will do everything possible to make a good first impression, like repainting the front door, replacing the light fixtures or, yes, baking cookies. Some even go so far as to hire a string quartet to play in the living room or host a barbecue in the backyard!
I’ve made a lot of mistakes in my business, but when I look back, there’s one truly terrible screw up that stands out in my mind.
I was working on a special promotion at Tony Robbins Companies, and although I had painstakingly planned everything out, there was one crucial detail that I had overlooked—and as a result, the entire campaign was about to be ruined. Worst of all, the customers weren’t going to get the products they ordered.
I felt AWFUL. But instead of having a meltdown and giving up (which I was so close to doing), I came up with a solution that not only fixed the mistake, but gave us an even BETTER result than we would have gotten if everything had been done right in the first place!
I hate to admit it, but I had my first job before the Internet was even around. We used to communicate with other departments in the company through something called an “interoffice envelope”—those old gold colored envelopes that you’d put your printed memo in, write down the name of the person and department you wanted to send it to, and then give to the mail person to deliver.
To this day, I still have some “old school” habits in my business (as the Millennials on my team love to point out!).