As we head into the holidays, I want to thank you for being a part of my community, as well as share a few of my top lessons of 2017.

These lessons are a bit more personal than I usually get, as they came out of a very real challenge I faced this year. No need to worry—I’m going to be okay—but you may notice I’m sporting a different hairdo this week. 😉

I’ll reveal these personal lessons in the quick video below. I hope you find that these lessons help you hit the reset button, so you can head into 2018 with a renewed sense of purpose and focus.

I’d love to hear from you, too. Leave me a comment to share the important lessons you’ve learned—either this year or after a personal challenge of your own.

On a lighter note, I have an extra special download for you this week—my absolute favorites of my mom’s holiday cookie recipes. I think you’ll find them as delicious as we do!

Happy Holidays!

 

Pam Hendrickson Blog - Holiday Cookie Recipes PDF
Download the Holiday Cookie Recipes PDF

 

Pam Hendrickson Blog - Holiday Message 2017

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There’s a lot of reasons why we become entrepreneurs: To help others, challenge ourselves and build a lifestyle we love.

We’re creative, passionate and we’re always looking for ways to grow our business and increase our revenue.


But we’re not always passionate about—or good at—managing our expenses. And if you’re not paying attention to the expense side of the equation, your business could be leaking money.


It’s one of worst feelings in business, knowing that you’re bringing in revenue, but clearing very little profit. (I’ve been there!) 🙁

So as you look at your year-end finances, I want to help give your 2018 profits a boost with 5 tips that will help you save REAL money in your business.

Pam Hendrickson Blog - 5 Simple Hacks to Cut Your Business Expenses

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As marketers, we talk a lot about about how to attract new customers.

But what we don’t talk about is the opposite—how to fire a customer.

Trust me, I understand the desire to want to hang onto each and every one of your customers. When I first started out in private coaching, I would work with anyone who would have me.


But what I’ve learned is that sometimes it’s necessary to let someone go who isn’t a good fit for your business.


It’s for their own good—and for the good of your brand and your community.

If you’re as lucky as I am, you have some amazingly giving customers. But you may also have people who don’t match the positive vibe you want for your community.

Pam Hendrickson Blog - When To Fire A Customer

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There’s a lot to love about the holidays: Spending time with loved ones, enjoying as many holiday cookies as you want—with no judgment!—and the opportunity to give back to your community.

And as business owners, the holidays present even more opportunities: To help and inspire others with your values, messaging and products, and, yes, to increase your sales with holiday promotions.


There’s a reason why Black Friday through Christmas brings in 50-100% more revenue than the other shopping days throughout the rest of the year.


People are warmed up to buy, and with just a little bit of planning, you can get finish off the year with some big results.

Pam Hendrickson Blog - How to Create an Easy and Effective Holiday Marketing Campaign

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