My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy

October 23rd, 2014

I’m all for automation, but there are some things in your business that you absolutely need to stay involved with.

These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting.

Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.

Because it’s such a vital component of just about every business, I created a new resource to help you knock it out of the park, and an introductory video to tell you a little more about it. You’ll find both of them below:

Download Pam's copywriting cheat sheet

Download My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy.

Did I miss your favorite copy tip? Let me know in the comments. I love constantly learning from YOU, too. :)

Going Upstream in Your Business with This 1 Strategy

October 10th, 2014

There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. :)

One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage. 

But did you know that this Newbery Medal winner was rejected more than 25 times? And that some of the greatest books of our time (Gone with the Wind and Harry Potter among them) were repeatedly denied by publishers?

Now if these classics were rejected, how can you make sure your book passes muster? My quick answer: focus on what your audience needs.

But how do you make sure you’re writing a piece that really resonates with your audience—and makes a deeper impact on their lives?

In this week’s blog, I’ll share with you the 3 crucial elements you need to write a book that hits home with your audience—AND becomes a best-seller, a win-win for you as an author. Check them out below.

And share with me some of your favorite books in the comments. Which ones are you passing on to the next generation?

To discover more of the latest, cutting-edge strategies for publishing your best-seller—and profiting from it—check out Mike Koenigs’ all-new video training series.

You’ll have to share your email address, but the content that Mike’s offering, including 10 new ways to make money with your book, is well worth it, in my opinion. You’ll also get a free copy of his newest book for a limited time:
Watch Mike's Publish & Profit series

No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations

September 24th, 2014

When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life).

Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.

Along these lines, I want to share two potentially lethal stumbling blocks that may be alienating your audience during your presentations (and really, in all of your communications)! This deadly combination can not only hurt your connection with your audience, but also cripple your ability to convert them into customers. I’ll show you how to avoid these two stumbling blocks in this week’s blog:

I’ll also share some inspiration from one of my favorite Pixar characters, and it’s probably not who you think. :)

Make sure to leave me a comment below the blog! I want to hear what stumbling blocks you’ve seen during presentations.

Are You Doing the Right Thing at the Wrong Time?

September 18th, 2014

I came to a pretty jarring realization this week: My oldest son is (shudder) less than five years way from getting his license. So my husband, Chris, and I were debating what to do with our cars over the next few years.

If Jon had his way, he would end up with our 1965 Mustang Convertible. :) (See how comfortable he looks in this shot from our Christmas card last year? He’s the second from the left!)

Jon and his car

The reality, however, is that he will likely be the new owner of a well-seasoned 2002 Honda Civic.

Now, the Civic is a perfectly good car. And more to the point, it is the right car at the right time in his life.

The same lesson goes for our businesses. We need to make sure that we have the right thing at the right time—especially concerning the technology we use.

We might see a fancy, automated marketing and email system like Marketo and think, “I want that!” However, as a start-up, a system like iContact may be more appropriate.

In my newest blog post, I’ll take you deeper into the right thing/right time paradigm, and walk you through a simple, 3-part technology audit to ensure that you’re not wasting time, money or precious resources.

Make sure to leave me a comment below the blog! I want to hear how this audit will affect the way you use technology in your business.

It’s Not That Bad

September 12th, 2014

“It’s just a flesh wound!”

I don’t know about you, but the Black Knight’s line from the classic movie, Monty Python and the Holy Grail, makes me laugh every time. You have to admire his perseverance after losing not one, but BOTH of his arms to King Arthur.

The Black Knight also stands as a great example for not recognizing that a situation maybe be more dire that it seems—a situation that happens as much in our businesses as it does in our personal lives.

This week, I have my own personal “Black Knight” story in which I ignored a flesh wound for way longer than I should have. In the process, I also discovered a powerful business lesson that I wanted to share with you.

Enjoy—and be sure to leave me a comment! I want to hear about your actions from this week’s video because I know it will make a huge difference for you. Let’s celebrate together in the comments. :)

End the “It’s So Crazy” Game with This Simple Solution

September 4th, 2014

Do you ever play the “it’s so crazy” game?

Here’s a simple test: when your friends, colleagues or neighbors ask, “How are you?” do you reply, “It’s so crazy right now.” :) Or do you feel so completely overwhelmed by what feels like a million obligations that you’ve taken on to grow your business that you’re left running around like a crazy chicken?

I was in that position a little over a week ago, staring at a long to-do list to wrap up my recent Marketing Roadmap launch, PLUS a second list of all the things I need to keep growing my business for the rest of the year.

And then I had a realization that I want to share with you. In my return to my weekly blog series, I’ll show you a quick and simple solution to end the “it’s so crazy” game for good—while helping you continue to create more revenue in your business.

Have a question for me? Leave me a comment below the blog, and I might pick your question for a future blog topic. I’d love to know what’s on your mind so I can get you the answers you need.

My Top 10 Marketing Mistakes

August 19th, 2014

Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!)

And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did.

So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.

Check them all out below, and feel free to share YOURS with us in the comments! Extra points for honesty. :)

Mistakes are a natural part of being entrepreneur, and the most important thing is that you learn from each.

However, what do you do when get to a point where you know you could be doing better—but have no idea where to begin? Are you overwhelmed by all the “got-to’s” and guilt around what you’re not doing in your business?

I’ve got a solution for you: Jeanne and I created a system to organize your entire business around 4 simple steps to create real, tangible results. It’s called Marketing Roadmap—and it will help you from making these 10 marketing mistakes that we made.

It’s like having your own personal marketing construction toolkit.

Check it out below:

Check out Marketing Roadmap

Your Content, Product and Marketing Plans Made (Much!) Simpler

July 30th, 2014

I love statistics, and I came across a really interesting one this week when I was browsing the Harvard Business Review.

A Corporate Executive Board study recently asked the question, “What makes consumers more likely to follow through?” In other words, what makes a product or a business “sticky”—likely to be used, loved and passed along?

The answer? Simplicity.

It makes sense, doesn’t it? We’re all living such hectic lives these days. Doing one thing at a time (or even just one thing less!) feels like such a relief.

I’ve been thinking about this topic a lot lately. Don’t we all want more simplicity in our lives and our businesses?

That’s why I devoted the next and final parts of my blog mini-series to simplifying three big pieces of your business: 1) your content marketing plan, 2) your product plan and 3) your marketing plan.

Once you understand the distinctions I’ll share in these videos, you’ll understand why none of these pieces needs to be as complex as you might think.

These distinctions will also help you clarify exactly what you need to do—and why—so you can easily move forward.

Make sure to leave me a comment below the videos! I’d love to hear from you.

Your Content Plan and Your Product Plan

Your Marketing Plan

For your convenience, you can also download the transcript of these videos. Just right-click and choose “Save File As…”:
“Your Content Plan and Your Product Plan” Transcript | “Your Marketing Plan” Transcript

Why Ideal Customer Exercises Aren’t Enough

July 25th, 2014

There are aspects of my business when quick and good is “good enough,” because I know speed to market is crucial.

However, when it comes to knowing and understanding my core audience, there is no such thing as “good enough.” What I’ve learned—after many years, many products and many successful promotions—is that having only a surface understanding of the people I want to work with is not going to help me create a best-selling product.

If you were anything like me in my early days of running my business, you might have a decent sense of your audience, collected from a combination of gut feeling and any number of ideal customer exercises.

Here’s the challenge: I’ve been through just about every ideal customer exercise out there, and I’ll tell you: every single one is missing two crucial components.

Together, these two steps will help you relate to your customers on a much deeper level, giving you more engagement, better conversions and increased sales.

Here’s the best news: I’ll also show you how to integrate these two steps into your everyday business so you can gather a ton of useful information in just about an hour a week.

Discover what I mean in this week’s video:

For your convenience, you can also download the transcript and the audio for on-the-go access. Just right-click and choose “Save File As…”:
Audio File | Transcript

One Thing You Might Miss When Serving Your Customers

July 18th, 2014

Have you ever noticed how simple business ideas can pop up when you least expect it?

My husband and I finally decided to take back our dining room, which had become a storage facility for our business. (It drove me *crazy* to walk by and see all those boxes instead of the dining room I’ve always wanted!)

I finally had enough, and Chris and I went to recently a furniture store to buy a new dining room table and chairs.

As many of you know, I am passionate about overdelivering for customers. It’s a concept I teach, and one I put a ton of energy into practicing.

I found myself disappointed with this boutique—but not because of what you might think. Their in-store customer experience was incredible.

Instead, it was one simple thing they missed that not only left me unsatisfied, but it also left a huge amount of revenue on the table for them.

Find out what it is in this week’s video.

Make sure to leave me a comment below the video! I’d love to know what you think about this this key component, too.