Assets & Liabilities
November 21st, 2014
The holidays are upon us, and I don’t know about you, but I’m feeling a mix of excitement . . . and stress!
I don’t think I’m alone: I already received an email about having a “meltdown-free holiday.” (!) And a holiday poll I stumbled on by Think Finance says 45 percent of those surveyed would prefer to skip the holidays altogether.
So how do you break through the negative stacking, and turn a holiday pity party into something proactive?
I’ve got one exercise for you that can teach you how to break through the stress this season and build on your strengths, bringing you a sense of clarity, and ultimately, gratitude. This is an exercise that can benefit your personal life—and can help you home in on the assets you bring to your business as well.
Make sure to leave me a comment below the video to let me know what you discover through this quick exercise.
Download Your Balance Sheet: Discover Your Hidden Assets.
Is This Misguided Mindset Keeping You from Success?
November 14th, 2014
A 2013 Gallup poll reported that more than half of all Americans want to lose weight. (International friends, maybe you can relate? Or maybe not!) The funny thing is, only 25 percent of us are actually working on achieving that goal.
I once was once in that “not going to do a dang thing about it” group, a few years and 30 pounds ago. But then I realized I had to make a shift, not just in my eating habits or how I exercised, but in my mindset.
I saw the power of mindset in action in the nearly 20 years I spent with Tony Robbins, and I’ve seen it over and over again in my own business.
But one particular mindset shift struck me this week, and I think it can make a seismic difference in your business. It will help you rise above the day-to-day into the more strategic (and fulfilling!) levels of your business, and it can even help you make more money.
(Plus, make sure you check out the time-sensitive opportunity from me below the video!)
Although the webcast I mention in the video has already taken place, you can watch the replay by clicking the button below.
Why First Impressions Count
November 7th, 2014
I’m working on launching an all-new website and there are times that it’s really felt like work.
There have even been times when I’ve felt sympathy for those medieval builders who spent their lives (and more!) constructing the cathedrals of Europe. The Spanish Catalan architect Antoni Gaudí started his cathedral-sized basilica, Sagrada Família, in 1882, and work still continues in Barcelona to this day.
While I hope developing my website won’t go on for quite that long, I do believe it’s been worth every minute of my time.
Here’s why: My website is a crucial welcome mat for my brand. It needs to give the right impression and let potential customers know how I can serve them at the highest level.
In other words, first impressions count.
This week, I’ll share what you need to know to make sure you deliver the right first impression that leaves your clients (and your potential clients!) clamoring for more.
Make sure to leave me a comment! I’d love to hear about any products or brands that you think make a great first impression.
2 Traffic Strategies You Probably Haven’t Tried but Should . . .
November 1st, 2014
Mike Koenigs and I just released the latest issue of the Product Creator Newsletter and I wanted to make sure you saw it:
In the issue, you’ll discover:
If you don’t already receive the Product Creator Newsletter in your email, you can sign up for a complimentary subscription on the blog. Enjoy!
My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy
October 23rd, 2014
I’m all for automation, but there are some things in your business that you absolutely need to stay involved with.
These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting.
Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.
Because it’s such a vital component of just about every business, I created a new resource to help you knock it out of the park, and an introductory video to tell you a little more about it. You’ll find both of them below:
Download My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy.
Did I miss your favorite copy tip? Let me know in the comments. I love constantly learning from YOU, too.
Going Upstream in Your Business with This 1 Strategy
October 10th, 2014
There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside.
One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage.
But did you know that this Newbery Medal winner was rejected more than 25 times? And that some of the greatest books of our time (Gone with the Wind and Harry Potter among them) were repeatedly denied by publishers?
Now if these classics were rejected, how can you make sure your book passes muster? My quick answer: focus on what your audience needs.
But how do you make sure you’re writing a piece that really resonates with your audience—and makes a deeper impact on their lives?
In this week’s blog, I’ll share with you the 3 crucial elements you need to write a book that hits home with your audience—AND becomes a best-seller, a win-win for you as an author. Check them out below.
And share with me some of your favorite books in the comments. Which ones are you passing on to the next generation?
To discover more of the latest, cutting-edge strategies for publishing your best-seller—and profiting from it—check out Mike Koenigs’ all-new video training series.
You’ll have to share your email address, but the content that Mike’s offering, including 10 new ways to make money with your book, is well worth it, in my opinion. You’ll also get a free copy of his newest book for a limited time:
No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations
September 24th, 2014
When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life).
Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.
Along these lines, I want to share two potentially lethal stumbling blocks that may be alienating your audience during your presentations (and really, in all of your communications)! This deadly combination can not only hurt your connection with your audience, but also cripple your ability to convert them into customers. I’ll show you how to avoid these two stumbling blocks in this week’s blog:
I’ll also share some inspiration from one of my favorite Pixar characters, and it’s probably not who you think.
Make sure to leave me a comment below the blog! I want to hear what stumbling blocks you’ve seen during presentations.
Are You Doing the Right Thing at the Wrong Time?
September 18th, 2014
I came to a pretty jarring realization this week: My oldest son is (shudder) less than five years way from getting his license. So my husband, Chris, and I were debating what to do with our cars over the next few years.
If Jon had his way, he would end up with our 1965 Mustang Convertible. (See how comfortable he looks in this shot from our Christmas card last year? He’s the second from the left!)
The reality, however, is that he will likely be the new owner of a well-seasoned 2002 Honda Civic.
Now, the Civic is a perfectly good car. And more to the point, it is the right car at the right time in his life.
The same lesson goes for our businesses. We need to make sure that we have the right thing at the right time—especially concerning the technology we use.
We might see a fancy, automated marketing and email system like Marketo and think, “I want that!” However, as a start-up, a system like iContact may be more appropriate.
In my newest blog post, I’ll take you deeper into the right thing/right time paradigm, and walk you through a simple, 3-part technology audit to ensure that you’re not wasting time, money or precious resources.
Make sure to leave me a comment below the blog! I want to hear how this audit will affect the way you use technology in your business.
It’s Not That Bad
September 12th, 2014
“It’s just a flesh wound!”
I don’t know about you, but the Black Knight’s line from the classic movie, Monty Python and the Holy Grail, makes me laugh every time. You have to admire his perseverance after losing not one, but BOTH of his arms to King Arthur.
The Black Knight also stands as a great example for not recognizing that a situation maybe be more dire that it seems—a situation that happens as much in our businesses as it does in our personal lives.
This week, I have my own personal “Black Knight” story in which I ignored a flesh wound for way longer than I should have. In the process, I also discovered a powerful business lesson that I wanted to share with you.
Enjoy—and be sure to leave me a comment! I want to hear about your actions from this week’s video because I know it will make a huge difference for you. Let’s celebrate together in the comments.
End the “It’s So Crazy” Game with This Simple Solution
September 4th, 2014
Do you ever play the “it’s so crazy” game?
Here’s a simple test: when your friends, colleagues or neighbors ask, “How are you?” do you reply, “It’s so crazy right now.” Or do you feel so completely overwhelmed by what feels like a million obligations that you’ve taken on to grow your business that you’re left running around like a crazy chicken?
I was in that position a little over a week ago, staring at a long to-do list to wrap up my recent Marketing Roadmap launch, PLUS a second list of all the things I need to keep growing my business for the rest of the year.
And then I had a realization that I want to share with you. In my return to my weekly blog series, I’ll show you a quick and simple solution to end the “it’s so crazy” game for good—while helping you continue to create more revenue in your business.
Have a question for me? Leave me a comment below the blog, and I might pick your question for a future blog topic. I’d love to know what’s on your mind so I can get you the answers you need.