Happy Holidays! Join Me for a “Fireside Chat” with Mike Koenigs and Ed Rush

December 21st, 2014

As this year comes to a close, I wanted to reach out to you and wish you a wonderful holiday season and a very happy New Year.

So much has happened this year that’s filled me with gratitude, and I wanted to let you know how much I appreciate you and your support. Whether you’ve simply read my emails, left me a comment on my blog, come to an event or invested in one of my products, I’m so grateful for your contribution to my life and business—and I hope to continue to get to know you better in the coming year.

As my way of saying thank you, I filmed a little “fireside chat” video with two of my good friends: Mike Koenigs and Ed Rush. For those of you who don’t know them, Mike is my business partner in Make Market Launch IT and Ed has been a vital force in my product launches over the last two years. They’re two of the smartest guys I know, and they’re among the first people I call when I’m trying to make a business decision or I need a little push in the right direction. :)

In our fireside chat, I hope you’ll find both inspiration and some solid strategies to help you take stock of the past year and make 2015 your best year yet:

How to Go from Disempowering Emotions to Empowering Actions

December 12th, 2014

Sometimes it’s too easy to let the green-eyed monster creep into your inner psyche.

For instance, I yearn for Kate Beckinsale hair. Or Angelina Jolie legs. (At 5’2″, I think I am pretty much out of luck in that department.)

It happens in my business, too.
Sometimes that envy can get a bit ugly—so how do you turn those disempowering emotions into something empowering?

I’ve got the formula to get you out of those feelings of jealousy, and into maximizing your strengths for your business.

During the video, I’ll also share with you one exercise that will both play up your core gifts and guide you toward the best content and marketing for your business.

Enjoy—and make sure to leave me a comment on how you shift your envy into (good) energy!

Get More Mileage out of Your Content, Make Better Videos and More . . .

November 29th, 2014

Mike Koenigs and I just released the November issue of the Product Creator Newsletter and I wanted to share our most recent content with you:

November Issue of the Product Creator Newsletter

In the issue, you’ll discover:

  • 1 Hour That Can Make a World of Difference -This month, we’ll offer you a mini-challenge to significantly increase your clarity and confidence, while informing the broad view of your business.
  • How to Get More Mileage from Your Best Content – Repurposing gives your best content new life by showing its value to your audience in a new way. To show you how you can leverage a piece of content across multiple platforms, we’ll repurpose one podcast in 7 ways.
  • [Launching Now] 10 Ways to Simplify Creating Video – How can you take advantage of video in your marketing mix without feeling overwhelmed and confused? Debz Collins will show you 10 sure fire ways to simplify creating on-camera video.
  • Tech Tools We Love: Livescribe Echo Smartpen – The Livescribe Echo Smartpen will make sure you never miss a word—or a “must remember”—again. It records audio as you write and plays it back so you can catch up on anything you’ve missed.

If you don’t already receive the Product Creator Newsletter in your email, you can sign up for a complimentary subscription on the blog. Enjoy!

Assets & Liabilities

November 21st, 2014

The holidays are upon us, and I don’t know about you, but I’m feeling a mix of excitement . . . and stress!

I don’t think I’m alone: I already received an email about having a “meltdown-free holiday.” (!) And a holiday poll I stumbled on by Think Finance says 45 percent of those surveyed would prefer to skip the holidays altogether.

So how do you break through the negative stacking, and turn a holiday pity party into something proactive?

I’ve got one exercise for you that can teach you how to break through the stress this season and build on your strengths, bringing you a sense of clarity, and ultimately, gratitude. This is an exercise that can benefit your personal life—and can help you home in on the assets you bring to your business as well.

Make sure to leave me a comment below the video to let me know what you discover through this quick exercise.

Download your assets and liability sheet

Download Your Balance Sheet: Discover Your Hidden Assets.

Is This Misguided Mindset Keeping You from Success?

November 14th, 2014

A 2013 Gallup poll reported that more than half of all Americans want to lose weight. (International friends, maybe you can relate? Or maybe not!) :) The funny thing is, only 25 percent of us are actually working on achieving that goal.

I once was once in that “not going to do a dang thing about it” group, a few years and 30 pounds ago. But then I realized I had to make a shift, not just in my eating habits or how I exercised, but in my mindset.

I saw the power of mindset in action in the nearly 20 years I spent with Tony Robbins, and I’ve seen it over and over again in my own business.

But one particular mindset shift struck me this week, and I think it can make a seismic difference in your business. It will help you rise above the day-to-day into the more strategic (and fulfilling!) levels of your business, and it can even help you make more money.

(Plus, make sure you check out the time-sensitive opportunity from me below the video!)

Although the webcast I mention in the video has already taken place, you can watch the replay by clicking the button below.

Click here to register for Monday's webcast

Why First Impressions Count

November 7th, 2014

I’m working on launching an all-new website and there are times that it’s really felt like work. :)

There have even been times when I’ve felt sympathy for those medieval builders who spent their lives (and more!) constructing the cathedrals of Europe. The Spanish Catalan architect Antoni Gaudí started his cathedral-sized basilica, Sagrada Família, in 1882, and work still continues in Barcelona to this day.

While I hope developing my website won’t go on for quite that long, I do believe it’s been worth every minute of my time.

Here’s why: My website is a crucial welcome mat for my brand. It needs to give the right impression and let potential customers know how I can serve them at the highest level.

In other words, first impressions count.

This week, I’ll share what you need to know to make sure you deliver the right first impression that leaves your clients (and your potential clients!) clamoring for more.

Make sure to leave me a comment! I’d love to hear about any products or brands that you think make a great first impression.

2 Traffic Strategies You Probably Haven’t Tried but Should . . .

November 1st, 2014

Mike Koenigs and I just released the latest issue of the Product Creator Newsletter and I wanted to make sure you saw it:

October Issue of the Product Creator Newsletter

In the issue, you’ll discover:

If you don’t already receive the Product Creator Newsletter in your email, you can sign up for a complimentary subscription on the blog. Enjoy!

My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy

October 23rd, 2014

I’m all for automation, but there are some things in your business that you absolutely need to stay involved with.

These will vary a little based on your individual business and your goals, but, for me, I always keep a close pulse on 1) the economics of my business, 2) how I support my customers and, one area you may not immediately think, of 3) copywriting.

Here’s why: Sales copy can make or break your business. It can mean the difference between making money while you sleep and restless nights.

Because it’s such a vital component of just about every business, I created a new resource to help you knock it out of the park, and an introductory video to tell you a little more about it. You’ll find both of them below:

Download Pam's copywriting cheat sheet

Download My Copywriting Cheat Sheet: 10 Steps to Killer Sales Copy.

Did I miss your favorite copy tip? Let me know in the comments. I love constantly learning from YOU, too. :)

Going Upstream in Your Business with This 1 Strategy

October 10th, 2014

There’s something deeply satisfying about passing on a beloved book to the next generation, whether to your children, a niece or a nephew or simply a younger friend. To know that one of my favorites is being cherished all over again really makes me feel all warm inside. :)

One of those books I was so pleased to pass on is Madeleine L’Engle’s A Wrinkle in Time, which holds a special place in my heart—as well as my sons’—for its originality and courage. 

But did you know that this Newbery Medal winner was rejected more than 25 times? And that some of the greatest books of our time (Gone with the Wind and Harry Potter among them) were repeatedly denied by publishers?

Now if these classics were rejected, how can you make sure your book passes muster? My quick answer: focus on what your audience needs.

But how do you make sure you’re writing a piece that really resonates with your audience—and makes a deeper impact on their lives?

In this week’s blog, I’ll share with you the 3 crucial elements you need to write a book that hits home with your audience—AND becomes a best-seller, a win-win for you as an author. Check them out below.

And share with me some of your favorite books in the comments. Which ones are you passing on to the next generation?

To discover more of the latest, cutting-edge strategies for publishing your best-seller—and profiting from it—check out Mike Koenigs’ all-new video training series.

You’ll have to share your email address, but the content that Mike’s offering, including 10 new ways to make money with your book, is well worth it, in my opinion. You’ll also get a free copy of his newest book for a limited time:
Watch Mike's Publish & Profit series

No Capes! Two Lethal Stumbling Blocks to Avoid in Your Presentations

September 24th, 2014

When I worked for Tony Robbins, we literally had dozens of acronyms for everything from concepts (CANI=Constant And Never-ending Improvement) to products (TOYL=Time of Your Life).

Now, these shortcuts were a longtime part of our internal culture—and we were very careful not to present our insider speak to new customers. We didn’t want our unfamiliar lingo to alienate new clients we were hoping would learn to like, know and eventually trust us.

Along these lines, I want to share two potentially lethal stumbling blocks that may be alienating your audience during your presentations (and really, in all of your communications)! This deadly combination can not only hurt your connection with your audience, but also cripple your ability to convert them into customers. I’ll show you how to avoid these two stumbling blocks in this week’s blog:

I’ll also share some inspiration from one of my favorite Pixar characters, and it’s probably not who you think. :)

Make sure to leave me a comment below the blog! I want to hear what stumbling blocks you’ve seen during presentations.