Yes, every one of these actually happened to me. Some days, it feels like I’ve made every webinar mistake in the book!
I’m sharing my epic fails to help you skip these mistakes and head right toward becoming a webinar expert, one who presents with the confidence and authority you need to use webinars to sell more of your products and services. Enjoy!
After you watch the video, makes sure to scroll down and see my solutions below!
You’ll notice the culprit in a number of these is GoToWebinar. Finally, there’s an alternative: WebinarJam. Check out this great webinar software, which turns Google Hangout into a marketer’s dream here:
How to Prevent My Epic Fails in Your Business
Epic Fail #5: The time I hooked my Yeti microphone into my computer thinking I’d get better sound—only to discover that it wasn’t compatible with the webinar system I was using. I was talking to myself for the first 12 minutes of my webinar.
Solution: Always, always test new technology with a team member before going in front of a live audience. No exceptions.
Epic Fail #4: The time I put the wrong time on the webinar registration page because it’s so small and dang hard to see in the system I was using. No one on my team caught it, either, so I showed up an hour late to my own webinar.
Solution: We double, triple and quadruple check the times of our webinars. We also *never* send out an invitation before at least two people have proofread the date and time.
Epic Fail #3: The 57 times I thought I was recording using GoToWwebinar’s record feature, only to discover that apparently there are also 50+ ways GTW can screw up the recording. (You’ve lost your Internet connection, anyone?) Not to mention the fact you can’t upload recordings from an Apple computer. I mean, who doesn’t support apple devices these days?!
Solution: Run a backup recording at all times. Often, I have a team member record remotely and sometimes, I’ll even run a backup-backup, where I set up a different computer, put it on mute (<— don’t forget to do this!) and do a Screenflow capture. Maybe that sounds paranoid, but there are literally 50 ways to lose a GTW recording. (That’s what makes WebinarJam so great. It generates a recording without you having to worry about a thing!)
Epic Fail #2: The time I attended a webinar with my business partner—Mike Koenigs. When I went to leave, I hit "End Webinar," thinking it was just me leaving the webinar . . . only to find out I had ended the entire thing and shut all the participants out, right as Mike was heading into his close. I’m STILL trying to make it up to him. (Sorry, Mike!)
Solution: Restrict high-level roles only to the necessary people. Your whole team doesn’t need to have administrative or presenter privileges. And if you’re one of those lucky people who is given high-level privileges—and you’re stuck using GoToWebinar (aka, "the devil")—always, always hit "Leave Webinar." If you’re not 100% certain, stay on mute and just wait for the webinar to end.
Epic Fail #1: The crown jewel of webinars gone bad has to be the first time I set up a webinar for Tony Robbins—his first one—and my colleage Amy Porterfield and I accidentally deleted the entire webinar and all attendees one hour before it was supposed to start!
Solution: Sometimes, even teamwork won’t save you. Try to make as few changes to a webinar before it happens. Create it, double-check it, ask your team to look it over, then DON’T TOUCH IT. And if you have to make a change, go very, very slowly and read every option you check before you press any buttons.
What are your epic fails (and solutions)? Share them with me in the comments, if only to reassure me that I’m not the only one who makes mistakes like this.
If you’re looking for an alternative to GoToWebinar (and who isn’t?!), check out WebinarJam, which will help save you from your own epic fails: