My Top 10 Marketing Mistakes
August 19th, 2014
Wrong subject lines, incorrect links, deleting ALL of the registrants from a webinar an hour before broadcast . . . I like to joke that I’ve made every mistake in the book. (Some days, it feels like that!)
And although it’s a little embarrassing to share my mistakes with you, I’m going to do it for one reason only: to help make sure you don’t make the same ones I did.
So, today, I have video for you which reveals my biggest marketing mistakes (and their solutions!)—and I convinced Jeanne Hurlbert to share hers with you, too.
Check them all out below, and feel free to share YOURS with us in the comments! Extra points for honesty.
Mistakes are a natural part of being entrepreneur, and the most important thing is that you learn from each.
However, what do you do when get to a point where you know you could be doing better—but have no idea where to begin? Are you overwhelmed by all the “got-to’s” and guilt around what you’re not doing in your business?
I’ve got a solution for you: Jeanne and I created a system to organize your entire business around 4 simple steps to create real, tangible results. It’s called Marketing Roadmap—and it will help you from making these 10 marketing mistakes that we made.
It’s like having your own personal marketing construction toolkit.
Check it out below:
Your Content, Product and Marketing Plans Made (Much!) Simpler
July 30th, 2014
I love statistics, and I came across a really interesting one this week when I was browsing the Harvard Business Review.
A Corporate Executive Board study recently asked the question, “What makes consumers more likely to follow through?” In other words, what makes a product or a business “sticky”—likely to be used, loved and passed along?
The answer? Simplicity.
It makes sense, doesn’t it? We’re all living such hectic lives these days. Doing one thing at a time (or even just one thing less!) feels like such a relief.
I’ve been thinking about this topic a lot lately. Don’t we all want more simplicity in our lives and our businesses?
That’s why I devoted the next and final parts of my blog mini-series to simplifying three big pieces of your business: 1) your content marketing plan, 2) your product plan and 3) your marketing plan.
Once you understand the distinctions I’ll share in these videos, you’ll understand why none of these pieces needs to be as complex as you might think.
These distinctions will also help you clarify exactly what you need to do—and why—so you can easily move forward.
Make sure to leave me a comment below the videos! I’d love to hear from you.
Your Content Plan and Your Product Plan
Your Marketing Plan
For your convenience, you can also download the transcript of these videos. Just right-click and choose “Save File As…”:
“Your Content Plan and Your Product Plan” Transcript | “Your Marketing Plan” Transcript
Why Ideal Customer Exercises Aren’t Enough
July 25th, 2014
There are aspects of my business when quick and good is “good enough,” because I know speed to market is crucial.
However, when it comes to knowing and understanding my core audience, there is no such thing as “good enough.” What I’ve learned—after many years, many products and many successful promotions—is that having only a surface understanding of the people I want to work with is not going to help me create a best-selling product.
If you were anything like me in my early days of running my business, you might have a decent sense of your audience, collected from a combination of gut feeling and any number of ideal customer exercises.
Here’s the challenge: I’ve been through just about every ideal customer exercise out there, and I’ll tell you: every single one is missing two crucial components.
Together, these two steps will help you relate to your customers on a much deeper level, giving you more engagement, better conversions and increased sales.
Here’s the best news: I’ll also show you how to integrate these two steps into your everyday business so you can gather a ton of useful information in just about an hour a week.
Discover what I mean in this week’s video:
For your convenience, you can also download the transcript and the audio for on-the-go access. Just right-click and choose “Save File As…”:
Audio File | Transcript
One Thing You Might Miss When Serving Your Customers
July 18th, 2014
Have you ever noticed how simple business ideas can pop up when you least expect it?
My husband and I finally decided to take back our dining room, which had become a storage facility for our business. (It drove me *crazy* to walk by and see all those boxes instead of the dining room I’ve always wanted!)
I finally had enough, and Chris and I went to recently a furniture store to buy a new dining room table and chairs.
As many of you know, I am passionate about overdelivering for customers. It’s a concept I teach, and one I put a ton of energy into practicing.
I found myself disappointed with this boutique—but not because of what you might think. Their in-store customer experience was incredible.
Instead, it was one simple thing they missed that not only left me unsatisfied, but it also left a huge amount of revenue on the table for them.
Find out what it is in this week’s video.
Make sure to leave me a comment below the video! I’d love to know what you think about this this key component, too.
Breaking Free: 3 Ways to Get the Most Out of Your Daily Routine
July 11th, 2014
Greetings from San Francisco Bay! This week’s blog is coming to you from Alcatraz Island, to be exact, which was once home to some of the most notorious criminals in American history, including Al Capone. Not exactly where you thought I might film my next blog, right?
While on a northern California adventure with my family, I thought “the Rock” would serve as a perfect venue for my latest video. Believe or not, we as entrepreneurs and business owners have one big thing in common with the prison’s former inhabitants:
We all truly value our freedom.
In fact, many of us go into business for ourselves because we wanted to experience a greater degree of autonomy. But every now and then, instead of freeing you, your business has you feeling like you’re stuck in chains.
If that’s the case, this video is for you. I’ll share three rituals to help you get more out of your daily business routine, and break free of the habits that may not be serving you.
3 Video “Aha” Moments from the Road
July 2nd, 2014
This week I want to start off with a formula: 2 weeks of filming + 2 different coasts + 3 separate locations = numerous plans that all had the potential to go awry.
Enough to make your head spin, right?
That pretty much summed up my last few weeks as I tried to juggle writing scripts, working out logistics and getting myself prepared to be in front of the camera.
In the middle of this marathon, I had a bit of a reality check about the power of this medium. I want to share it with you, along with a few powerful strategies for getting the most of every video you film.
If you’re using video with your customers (and I hope you are!), I think you’re going to find these 3 distinctions really useful for putting together videos that create a heartfelt connection with your customers.
Also, as someone who stresses out about making the perfect video—every time—I also hope you find this week’s blog useful for finding a little bit of calm in the chaos, which will help you film a better, more authentic video every time.
Make sure to leave me a comment below the video! I’d love to hear your thoughts—and your tips for filming a great video. (I’m always on the lookout for new distinctions!)
Are You Holding Yourself Back?
June 27th, 2014
I’ve learned a lot of lessons from my two boys—especially how to be fearless, and play full out.
It started from when they were babies jamming everything into their mouths and continues today when I watch them face new experiences undaunted. Facing a scary overgrown pitcher in Little League? Check. Skiing down Mammoth Mountain’s black diamond trails? Check and check.
We were all fearless kids once. So at a certain point, many of us likely realized there were consequences to some of our actions, and we slowly started to pull back.
While that serves us in certain parts of our lives, that hesitation may be holding you back from delivering your best work.
In this week’s video blog, I want to remind you of something you were innately born with. It can make the difference between you reaching your potential now—or missing a big opportunity that could be right in front of you.
Enjoy the video—and let me know in the comments if this video struck a chord with you.
Do You Make This One Mistake in Your Business Planning?
June 19th, 2014
I am knee-deep, head down, 175% focused on a few big weeks of filming I have coming up. With so much going on, sometimes it just feels like there’s not enough time in the day!
In fact, as I write this, I’m skipping lunch to wolf down a Pure Protein Peanut Butter Bar. And apparently I’m not alone—one-third of us feel so time-crunched we don’t take a lunch break at all.
Where is our time going? And how do we get it back?
I don’t have all the answers yet, but I do have one secret to share with you to help you create more leverage in your business. I hope it will help you become more efficient, so you can make time for the things that really matter—business-wise or otherwise.
Being the Best: One Distinction You May Not Have Thought Of
June 13th, 2014
I’m a little nervous about this week’s blog post because, as you’ll see, I did something a little bit different. (Including wearing workout clothes and not doing my hair!)
But here’s what happened: inspiration struck and my video guys weren’t around. As any good product creator (or marketer!) knows, you can’t always schedule your inspiration. So I grabbed a friend and my iPhone and filmed this video for you right there and then.
My inspiration came from a mind-shifting training I just attended, put on by my friend, NFL standout and acclaimed speaker, Bo Eason. The event was called “The Best,” and, as a textbook overachiever, the event really resonated with me.
A had a really big “aha!” after the event that I wanted to share with you. I hope you’ll forgive the distractions—wind, trucks, etc.—because I thought you would ultimately get a lot out of this message.
As always, let me know what *you* think and leave me a comment below the video. I love hearing from you.
3 Keys to Generating Content that Gets Results
June 6th, 2014
Did you know that in 2013 Tumblr.com alone housed over 101.7 million blogs?! That’s a mind-boggling number: 101.7 million. And that’s only for Tumblr. Imagine all the other blogging sites out there, plus all the bloggers who host their own sites. Huge, right?
So this got me thinking: When you’re competing with so much noise in the marketplace, how do you make sure your content rises above the noise and truly resonates with your audience?
To answer this question, I recorded a new video for you. In the video, you’ll discover my 3 personal keys for creating content that’s both memorable and effective enough to cut through the noise and get heard: