Thanks to my two boys, I’ve caught the blockbuster movie bug (Bond! Star Wars! Moby Dick!). So I’ve decided to kick off my own two-part marketing bonanza.
Why create a series? Because as I continue to work with my consulting clients, I had a huge “aha” from a marketing perspective. It all started with this question: How do you set up marketing in your business to get the best bang for your buck?
Now, this is no small question (but the answer is so simple it might surprise you).
Below is Part One, where you’ll discover what’s behind marketing that succeeds—whether you’re a company of one or a business of many—as well as the one big mistake so many of us make when we move forward with marketing decisions.
Leave me a comment below to let me know which of these tips you plan to use to help drive and direct your own marketing blockbuster . . .
Awesome stuff! I will use this info as baseline starting place for all clients.
Thanks Rene, my pleasure!
Hello Pam,
There always is this structured chain of building blocks within your advise I however work within the frame work where many cultural fundamentals make changing the flavour and shade of the dialogue inevitable.
Then believe it or not even ones body language is as important as the you have fundamentals you have offered, thanks for your untiring commitment to enlightening us.
You trip to Australia was a success?.
BW Don.
Thanks Don! Yes, culture does play into things too – both in terms of company culture and national culture (I still don’t feel like I have Aussie humor quite down!). I appreciate your comment!
Will be Implementing some of this. ‘What’s working and what’s not’ is something I will be looking at this week. Starting to love this marketing!
The best thing you said is “starting to love this marketing” because that’s what takes all our success to the next level: going from doer or expert, to marketer!
The marketing strategy we followed the past week is to create a NEED and WHY using our service. Most Companies in South Africa are losing sight of their core business and en-up loosing their competitive edge.
The marketing strategy as I mentioned abobe is, let us take care of this important but unneccesary part of your business so that they can remain on top. It took a while to sink in but the response was tremendous and over 265 reponses where received.
We did however miss the target market as mentioned in this video and that is to clarify who our specific client market is. We ended up with companies who missed the plot as a result of us not being clear enough. Pam, once again for your valuable input and assistance and hopefully one day, I can arrange for you to visit South Africa when we targeted the right market within our Industry 🙂
Best regards
Thanks for your message Dirk! I got to travel to South Africa a couple of years ago with Tony Robbins event and it was AMAZING. I’d love to come back! 🙂 Nailing the market is everything and the great news is that knowing this is the first, most important step to doing that. Keep in touch!
Pam,
Great information and insight. I will definitely use the strategies that you have shared.
Thank you Pam. I love your Blog. You show everyhing so simple and allways with a smile.
Do you have something to define the primmary offer?
and second I attract more prospects, then send the quotation, but something happen and no convert them to sales.
Thank you again.
kind regards
Luis from Monterrey México
Thanks Luis! The primary offer is how you describe (in simple, clear, compelling terms) the core solution you’re providing to the big, urgent, glaring problem your target audience has (or the huge, burning, raging desire for what they want most – although pain is a more powerful motivator). Hope this helps!
This is such perfect timing as I am beginning to completely restructure my who dog training and consulting business. The whole message is great. I can’t pick out one standout point. I also think the most interesting thing is that you and Chris watch all my favorite shows!!! And don’t forget I am ready to go to Australia with you when you need someone to carry your luggage.
Ha! I was thinking I’d carry YOUR luggage on the next trip!!! Yes, we love to relax to a nice apocalypse, murder or supernatural evil. Thanks for your comment! 😉
Thank you Pam. Great information I plan to implement and share with a Company I work with to see if they are aware of their competitors successes and how they are different. I look forward to Pillar 3.
Hey Pam, I enjoyed this overview of the first two pillars and I will be sure to watch for Pillar 3!
My former boss used to say, “Speak with data!” Meaning, don’t just give us your opinion, give us facts that the data support. Edward Deming was his mentor and he was all about Statistical Process Control, which I would go on to learn more about early in my career.
Hi Pam,
As always a great video blog packed full of value – thank you!
The action that I have committed to from your video is to make sure I have the metrics and data 100% in place so that we’re making intelligent decisions around our future efforts to drive leads and convert sales.
I am curious, do you have a template or suggestions around the key “needle moving” metrics to focus upon and continually keep in check?
All the best,
Kate
Thanks Pam, great stuff as always. The “who do you want to attract and who do you not want to attract” really helped us clear up our marketing for our current project.