There are aspects of my business when quick and good is “good enough,” because I know speed to market is crucial.

However, when it comes to knowing and understanding my core audience, there is no such thing as “good enough.” What I’ve learned—after many years, many products and many successful promotions—is that having only a surface understanding of the people I want to work with is not going to help me create a best-selling product.

If you were anything like me in my early days of running my business, you might have a decent sense of your audience, collected from a combination of gut feeling and any number of ideal customer exercises.

Here’s the challenge: I’ve been through just about every ideal customer exercise out there, and I’ll tell you: every single one is missing two crucial components.

Together, these two steps will help you relate to your customers on a much deeper level, giving you more engagement, better conversions and increased sales.

Here’s the best news: I’ll also show you how to integrate these two steps into your everyday business so you can gather a ton of useful information in just about an hour a week.

Discover what I mean in this week’s video:

For your convenience, you can also download the transcript and the audio for on-the-go access.