Pam Hendrickson - 2017 Content Marketing Trend Report

STOP Doing This in 2017 (Plus, 3 Hot Trends You Need to Jump On)

New Year’s can be a time when it’s easy to pile on new obligations, new resolutions and new strategies. I’m all for starting new projects in the new year (more from me on that in the coming weeks!), but I’m also all for stopping whatever’s not working. How else are you going to find the Read More »

Pam Hendrickson Blog - 1 Lesson and 5 Skills to Make 2017 Your Greatest Year Yet

1 Lesson and 5 Skills to Make 2017 Your Greatest Year Yet

For me, my 2017 planning doesn’t start with a calendar, or an involved business plan, or a goal setting exercise. It starts by looking inward: What do I need to personally work on in order for my business to have the best year yet?

Pam Hendrickson Blog - 1 Key Ingredient to Making Raving Fan Customers This Holiday Season

1 Key Ingredient to Making Raving Fan Customers This Holiday Season

Two years ago CVS Pharmacy made a stunning move and stopped selling all tobacco products in its more than 7,000 stores. According to President and CEO, Larry Merlo, “The sale of tobacco products is inconsistent with our purpose – helping people on their path to better health.” Now, CVS and Merlo did this because it Read More »

Pam Hendrickson - 5 'Oops Moments' That Moved My Business Forward Leaps and Bounds

5 ‘Oops Moments’ That Moved My Business Forward Leaps and Bounds

About 10 years ago, one of my co-workers at Robbins Research International asked me a pointed question. He wasn’t trying to be mean, but he was trying to make a point. He certainly did that. (!) Even 10 years later, I still remember the moment vividly. I was a little embarrassed at the time, but Read More »