Whenever customers come up to me bubbling with a product passion they can’t wait to get created and sold, I play a little game in my head:
My good cop says: I love that you’re so excited to create your product!!
My bad cop says: Who’s the market for this?
I want to play bad cop and really push you by asking: Will your market actually BUY what you’re selling?
And here’s the best part: you can check out my video below for my 7 criteria for a market that will buy, buy, buy.
Make sure to leave me a comment below. Does your market meet these key criteria? If not, how can you tweak your audience to ensure more sales?