In honor of my birthday week, I’ve been thinking about all of the love/hate relationships I’ve had over the years.
Love the Chargers . . . hate to watch them lose games (or their stadium)!
Love the taste of birthday cake . . . hate what it does to my thighs.
It’s been a bit similar with webinars, too. To be honest, I’ve had an up and down relationship with them for a while. From the pain (accidentally canceling a HUGE webinar just 30 minutes before it was supposed to start) to the glory (feeling the thrill of connecting with my first webinar participants and watching them turn into customers), it’s been a heck of a ride.
But through it all, if I had to pick one "desert island" tool for my business, it would be . . . you guessed it, live webinars.
As a mom, personal recommendations are a constant lifesaver. When my boys were younger, knowing what teething tablets or diaper rash cream to buy made all the difference between smooth(er) days and sleepless nights. And now that they’re older, I still rely on recommendations from other moms to get them what’s tried and true.
It all comes down to trust: If these moms say a product is effective (and worth buying!), then I’m a convert. And I’m not alone: 70% of Americans say they look at product reviews before making a purchase.
We’ve all heard the old cliché "don’t put the cart before the horse," but did you know that its origin dates back to ancient Rome? (Cicero, to be precise.)
Now that we’ve geeked out on some ancient language history, I want ask you a question:
What if putting the cart before the horse can be a great thing for your business?
Many of us think we need to have our products built and perfected before we go to market. But the truth is, we need to think differently. I made this mistake when I first started my business, and I was hugely frustrated. The truth was, I wasn’t making money—and I didn’t know why.
After the livecast on Thursday and chumming around with Mike Koenigs, Ed Rush, Bo Eason and the amazing customers we have in our community, I thought of something Tony Robbins used to say a lot: "The quality of your life is a direct reflection of the expectations of your peer group. Choose your peers wisely."
That quote has always resonated with me. It’s also why I choose to surround myself with extraordinary people like Mike and Ed. They challenge me, surprise me and support me so I can’t help but be at my best. (And they also make sure I have fun along the way!)