First, if you haven’t seen Part One of this blog series, make sure to go back and check it out before you dive into Part Two. It’s epic, I promise!
I wanted to separate out this final pillar to building a world-class marketing team because it’s so critical to your business. In fact, I’d argue that it’s the difference between feeling like Dr. Frankenstein after bringing his monster to life or getting the girl, the martini and the glory like James Bond.
Thanks to my two boys, I’ve caught the blockbuster movie bug (Bond! Star Wars! Moby Dick!). So I’ve decided to kick off my own two-part marketing bonanza.
Why create a series? Because as I continue to work with my consulting clients, I had a huge “aha” from a marketing perspective. It all started with this question: How do you set up marketing in your business to get the best bang for your buck?
I can’t stress this enough: You really don’t need to be an expert to build your business. Why? Because in this week’s blog, I’ll show you one effective and simple way to build your own audience by leveraging other people’s platforms. It’s called the art of the interview, and it can be a powerful tool to help build your business.
20+ events every year. Multiple products—and updates of existing products. Countless video and audio recordings.
I can’t even put a number on the pieces of content I helped to create during my time at the Anthony Robbins Companies. But I often get asked: Pam, how did you manage all of it?