Here’s a staggering statistic for you: 2.73 million blogs are published daily.
In other words, being entertaining and engaging isn’t enough anymore. To lift your content above all of the competing voices—not to mention the competing distractions of work and life—you’ve got to offer your audience something more.
According to eHarmony, we should have about 12 relationships before settling down. 12! That’s a lot of, well, mistakes on the way to Mr. or Mrs. Right. (Something interesting to consider as we celebrate love this weekend!)
But to err is human, especially in love—and business. (Trust me, I’ve made some doozies in both worlds!)
From emailing the wrong list the wrong offer to accidentally canceling a webinar with 50k-plus registrants the night before the event, my team and I have seen some pretty big potential disasters.
The real test is how we recover once we make the mistake.
As much as we love the Super Bowl and all things pigskin in the Hendrickson household (and trust me, we did a blow-out party and I got REALLY passionate about the Pats win), the end of football season means we get to go crazy for another pastime: basketball.
My oldest son LOVES basketball, and for this week, I have a story of supreme determination and sacrifice . . . okay, that may be over-hyping it, but it IS a story about how I had to hustle and get uncomfortable to find an answer to a family dilemma. And it all starts with my son’s basketball team.
You can’t do everything in your business. It’s not practical—and it’s not even really possible!
And yet, even though this is a very easy concept to understand, it’s one of the toughest ones to actualize on a day-to-day basis.
So, when you’re faced with the choice of what tasks to tackle in your business and which tasks to leverage or leave behind, how do you choose?