Whenever customers come up to me bubbling with a product passion they can’t wait to get created and sold, I play a little game in my head:
My good cop says: I love that you’re so excited to create your product!!
My bad cop says: Who’s the market for this?
When it comes to content marketing, videos rule the roost.
As a content and product marketer I know video is one of the most powerful mediums to build a connection, and influence sales. In fact, according to Invodo, 52 percent of consumer said that watching product videos gave them more confidence when buying. This is one of the main reasons I switched to a consistent video blog more than a year ago.
I know what you’re thinking. TWO teams? The San Diego Padres and who else?!?
Well, even though baseball season is heating up here in the U.S.—and we’re eagerly anticipating the start of football—I actually wasn’t thinking about sports at all when I put this blog together.
I was thinking about you and your business—and the two core teams you need when it comes to hiring and outsourcing to help you make consistent money in your business.
When it comes to questions, are you using the Force or giving into the Dark Side?
In other words: Are questions taking your marketing to the next level, or jeopardizing your sales?
Today we have a two-for-one: 5 ways to harness the amazing power of questions, and then we switch gears to talk about the 5 areas where questions can kill your sales.