Do you remember back in the "olden days" when we had to go out and find information? I remember driving to the library with my mom to page through book after book in search of whatever nugget of knowledge I needed to finish a school project. Those were the days!

These days, we don’t have to find information. Information finds us—at least, if my overflowing email inbox is any indication! It can be so overwhelming, and while paging through all of the newsletters, articles, blogs and social media posts out there can be good for a little afternoon procrastination, it sometimes feels like all that information keeps me from doing what I really need to do in my business. And sticking my head in the sand like an ostrich certainly isn’t going to keep me on the cutting edge. :)

So how can you be the kind of thought leader who wades through the noise and picks out just the right nuggets to keep your business ahead of the curve?


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It happens every time: When I’m fresh from an event—even my own!—I leave absolutely pulsating with ideas, tips and tools. This past weekend’s Make Market Launch IT LIVE! event was no exception.

In this case of today’s blog, I got inspired by one of our attendees who joined Mike Koenigs and me on stage for one of our Hot Seat coaching segments. He said he was doing well in his business but was looking for some tweaks that would improve his sales. I thought it was a really smart request, so I wanted to sit down and quickly record my top 7 conversion hacks for you.

7 Conversion Hacks

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In school, I was a total bookworm. I always loved walking through the Brown University library, perusing the shelves and breathing in the smell of old books. I know: geek alert. :)

I tried out life as an academic after college by taking a position in a sleep research lab, but it was the business world—and the entrepreneurial life—that really inspired me. However, even though I’ve left those academic pursuits behind, I still consider myself a student and I’m committed to learning new concepts and strategies as often as I can.

That’s why I’m so excited to welcome a special guest to my blog this week, who combines the best of both worlds: academia and marketing.

Pam Hendrickson and Casey Stanton

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