In honor of my birthday week, I’ve been thinking about all of the love/hate relationships I’ve had over the years.

Love the Chargers . . . hate to watch them lose games (or their stadium)!

Love the taste of birthday cake . . . hate what it does to my thighs.

It’s been a bit similar with webinars, too. To be honest, I’ve had an up and down relationship with them for a while. From the pain (accidentally canceling a HUGE webinar just 30 minutes before it was supposed to start) to the glory (feeling the thrill of connecting with my first webinar participants and watching them turn into customers), it’s been a heck of a ride.

But through it all, if I had to pick one "desert island" tool for my business, it would be . . . you guessed it, live webinars.

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5 Ways to Build Trust and Convert More Sales

As a mom, personal recommendations are a constant lifesaver. When my boys were younger, knowing what teething tablets or diaper rash cream to buy made all the difference between smooth(er) days and sleepless nights. And now that they’re older, I still rely on recommendations from other moms to get them what’s tried and true.

It all comes down to trust: If these moms say a product is effective (and worth buying!), then I’m a convert. And I’m not alone: 70% of Americans say they look at product reviews before making a purchase.
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