Here’s a staggering statistic for you: 2.73 million blogs are published daily.
In other words, being entertaining and engaging isn’t enough anymore. To lift your content above all of the competing voices—not to mention the competing distractions of work and life—you’ve got to offer your audience something more.
According to eHarmony, we should have about 12 relationships before settling down. 12! That’s a lot of, well, mistakes on the way to Mr. or Mrs. Right. (Something interesting to consider as we celebrate love this weekend!)
But to err is human, especially in love—and business. (Trust me, I’ve made some doozies in both worlds!)
From emailing the wrong list the wrong offer to accidentally canceling a webinar with 50k-plus registrants the night before the event, my team and I have seen some pretty big potential disasters.
The real test is how we recover once we make the mistake.